Irish-based fintech humm has formed a payments partnership with the Arnotts. Beginning with its furniture division, the partnership will enable Arnotts customers to access humm’s flexible payment products.

Part of ASX-listed Humm Group, humm is the market-leading retail provider in Ireland, and its products empower consumers to purchase the goods and services they desire, while splitting the repayments evenly over monthly or fortnightly instalments. Arnotts will integrate humm’s end-to-end technology; allowing potential customers to apply for credit approval prior to making a purchase.

Since opening its decorative brass-clad doors for the first time in 1843, Arnotts has been a landmark destination in the heart of Dublin.


Flexible finance has grown in popularity in recent years, with humm’s retail partners reporting an average order value increase of 40% once the option of retail credit is provided to their customers. As consumer trends and preferences continue to evolve across bricks-and-mortar, digital and omnichannel, is it vital that flexible payment options are in place to meet this demand. While traditionally, customers may have purchased more costly items using credit cards or high-interest loans, retail credit has become the preferred option for many discerning consumers, who are seeking a more cost-effective payment alternative.

“As humm continues to grow its extensive footprint across the Irish market, I am delighted to welcome our oldest and largest department store, Arnotts, on board,” said CEO of humm (UK & Ireland) PJ Byrne. “Over the last number of years, we have witnessed an increase in consumer demand for flexible, convenient payment solutions. By making high-ticket items affordable – but without the burden of high-interest credit or loans – humm’s products benefit both consumers and retailers alike. This partnership with Arnotts is indicative of our broader ambitions to empower retailers to help their customers to make the purchases they want, using a structured payment plan with a zero interest or a low interest credit facility.”


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