William Lavelle


William Lavelle is a seasoned public affairs professional and strategic thinker, with experience of working across both industry and Government, at local, national and international levels.

From 2017 to 2023, William worked as Director of the Irish Whiskey Association, the all-island representative body for the Irish whiskey industry. In this role William had extensive engagement with the Irish Government, UK Government and EU Institutions on a range of detailed international trade and regulatory matters, including sustainability. William ensured regular interaction with policymakers and key stakeholders, hosting events in Dublin, Belfast, the House of Commons in London and the European Parliament in Brussels.

William also gained access to leading policymakers key export markets such as the United States (in both the White House and on Capitol Hill), Australia and Canada. During this time, William served as Acting-Chair/Vice-Chair of spiritsEUROPE’s International Trade Committee, representing the European spirits industry in engagements with the European Commission.

William led the development and implementation of the Irish Whiskey Sustainability Roadmap; and two ambitious, multi-annual strategies for the development of the Irish Whiskey Association.

From 2011 to 2016, William served as Special Advisor to Irish Government Minister Frances Fitzgerald, working on projects including the establishment of Túsla (Child and Family Agency) and the Policing Authority, planning and management of the Children’s Rights and Marriage Equality referenda, and a comprehensive legislative programme.

From 2009 to 2019, William was an elected member of South Dublin County Council, including serving as Chair of the council’s Land-Use and Transport Policy Committee.